Skechers USA, a global leader in the lifestyle footwear industry, is launching new Christina Aguilera Skechers footwear advertising campaign, 'Naughty and Nice', scheduled for August and September 2004 international magazines.
The new campaign features the global superstar portraying two characterized sides of her: the good girl and the not-so-good girl.
The Christina Aguilera and Skechers relationship began nearly a year ago when the lifestyle footwear company announced it had signed an 18-month international marketing agreement with the singer for its women's footwear lines.
Subsequent to the announcement, Skechers began running its first Christina Aguilera ads in women's, teen and pop culture magazines in Europe in September 2003.
The new 'Naughty and Nice' Christina Aguilera Skechers campaign will appear in international magazines and in stores as point-of-purchase displays through the end of 2004.
(from: fibre2fashion.com) |
