| <<< Back | | 2004-02-12 ... CHRISTINA AGUILERA, MISSY ELLIOTT TO PITCH VIVA GLAM | MAC cosmetics has introduced five new spokespeople — including Christina Aguilera and Missy Elliott — for Viva Glam products that will benefit the MAC AIDS Fund.
All proceeds from Viva Glam V Lipstick and Lipglass will go to the fund, which provides money to organizations that provide care and daily essentials to those afflicted with HIV/AIDS and that offer education, awareness and prevention programs.
Aguilera, Elliott, supermodel Linda Evangelista, Chloe Sevigny and Boy George were introduced at a press conference Wednesday. MAC President John Demsey said they were asked to join the project because they represent the many faces of AIDS patients — "all ages, all races, all sexes."
The stars, featured in an advertising campaign shot by Michael Thompson, said they are hopeful a cure for AIDS will be found in the near future so the MAC AIDS Fund could be disbanded and the lipsticks retired.
Elliott's cousin died recently from complications from AIDS.
"None of us are immune," Elliott said.
Over the past 10 years, MAC has raised more than $32 million through the sales of the Viva Glam lipstick collection. Previous spokespeople include Elton John and Mary J. Blige.
Viva Glam V products will be in stores next month.
(from: foxnews.com)
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